Google Ads

Google Ads is an online platform for advertising to reach your target customer. With this program, you can advertise your company, products, and services on the world’s two most popular search engines, i.e., Google and YouTube. 

Google Ads is actually Google AdWords; it is made to find the right keywords for your company to bid on. Google ads are a very cost effective way to promote your business, And we can help you get the exact bid you are looking for. 

There are a lot of types of Google ads that target an exact audience:

1. Search Ads: Search ads are the most common type of Google ad where you bid on keywords so that if people search that particular keyword, they can see your services and products at the top of the results.

• Responsive search ads: this is a type of ad where you can serve the queries raised by individuals.

• Call ads: this type of ad will help you get calls from your potential customers by clicking the phone number you have provided.

• Dynamic search ads: Dynamic ads take information from your website and show in the ad you are running. There are two types of dynamic ads: paid results, which will show at the top of your SERP, and organic results, which will show on SERP after the paid ads are shown.

2. Display ads: display ads are based on visual impressions. This ad contains image based targeting rather than texted targeting. We don’t target keywords; we target the audience’s topics and placements in the ad. There are two types of display ads one with single image and the other with an image and text. The combination of the image and text serves various placements in the best way possible. 

3. Video ads: Video ads can be played as videos or as content from your website. This ad is very similar to display ad; just the format is changed. In those, we put image with text, and in video ads, we put video with the text on the ad on YouTube or web results for the particular audiences. There are a lot of types of video ads:

• Skippable in-stream ads

• Non-skippable in-stream ads

• In-feed video ads

• Bumper ads

• Out stream ads

• Masthead ads

4. Shopping ads: Shopping ads are visual ads for all types of businesses that are selling products. You can see this ad on search and shopping pages.

5. Performance Max Ads: This ad service is a Google automated ad campaign.

6. App ads: This ad campaign works only for businesses that have their own apps. works majorly for downloads and for engagement. The app ad will appear on Google Search, Google Play, Google Search, Google Display Network, and YouTube.

7. Discovery ads: another automated google ads campaign, Work better when it comes to-guessed it- discovery for any services or products.

8. Smart ads: search and display ads both comes under Smart ads.

9. Local service ads